In your PPC campaign, you invest on Google to list ads for your site among the organic search listings. If someone clicks on your ad, you make payment for the current Cost Per Click (CPC) from your budget. When your overall budget gets depleted, Google stops running your ads until you replenish your fund. PPC advertising is a key element to achieve your marketing goals with the fastest results possible.
We understand enticing ad copy is vital to demand clicks and so, we use the best tools to create designer quality ads that offer you good return on investment.
We conduct PPC optimization using our proven tactics to ensure immediate best results possible. This is how you can get a higher click through rate, better quality score, improve campaign return on investment, and reduce cost per click.
Our strategically crafted PPC campaigns ensure more traffic, leads, and customers instantly as soon as the ads start running.
Take a look at what our clients have to say about our services
I hired Excess Visibility to get help in gaining better rankings for my local business. It has been only a few weeks since we started with the SEO campaign, and I noticed huge progress in my business. If you are lucky enough to partner with them, your business will grow to the next level!
I have never realized how effective search engine optimization can be until I worked with Excess Visibility. They are a team of digital marketing experts with cutting-edge knowledge, their invaluable advice on how we can gain more online visibility and increase sales gave our business a huge profit. Highly recommended!
It was a pleasure to work with the Excess Visibility team on our marketing and SEO project. Their knowledge regarding digital marketing is remarkable. If you are working with them, then you are in good hands!
I wanted to invest in search engine optimization and came to know about Excess Visibility. Contacted them for help and they did it in a simple and easy way. The results were great and since then we have become their regular client. Couldn’t think of a better SEO professional, won’t hesitate to recommend them to my friends.
Here’s what we offer in our PPC services.
Bid adjustments are percentage multipliers that we set to adjust bids automatically based on factors, including device, location, time, demographics, audience and more. They provide a lot of flexibility when used but we restrict its use to one bid adjustment in a campaign to avoid complexity to your account management.
Measuring your PPC ad performance is important to determine the effectiveness of your marketing efforts. We make use of the right tools to measure your PPC ad performance and provide personalized recommendations and tips to help you improve your ad performance level.
We identify the conflicting negative keywords and remove them from your Google Ads account if it’s blocking relevant traffic.
We provide ongoing value to our clients through the monthly follow up and reporting.
Our PPC reports provide our clients with a complete and comprehensible performance review. They don’t just show numbers, they explain and demonstrate what happened last month. This is done in one concise report, presenting key information.
Our experts prepare PPC data and integrate it with your SEO strategy to drive more SEO traffic and help boost your business’s overall performance.
Our social media report provides a means of extracting value from data related to various social networks. Reporting is done on the basis of a curated collection of customized data and statistics depending on your business’s social marketing goals and activities.
We break the process involved in our effective PPC campaign down into the four steps shown below.
Determining what you want to achieve with PPC is the most important part of creating a proper campaign strategy. Whether it’s to increase your site traffic, produce leads, increase sales, or raise brand awareness, we will help you choose the platforms and ad types to best-suit your marketing needs.
Our experts will help you understand how to target your audience with Google Ads PPC and social media. Based on the kind of audience you target you will be able to decide which advertising options you should invest in.
We draw a link between audience targeting and landing page optimization. When your landing page is relevant to the initial search intent, more and more visitors will click through, and make a purchase.
We then create and optimize your ads and also identify the right keywords and targeting features to help you reach your campaign goals.